April 30, 2025 – Nairobi, Kenya

On a historic day for Kenyan football, the Federation of Kenyan Football (FKF) and betPawa officially launched the Locker Room Bonus initiative, the first-ever structured sponsorship focused solely on women’s football in the country. The partnership, celebrated with the FKF Women’s Cup draws in Nairobi, marks a bold move toward gender equity in sport and direct athlete empowerment.

The facts of this sponsorship

Locker Room Bonus is betPawa’s flagship sponsorship initiative that delivers instant mobile money payouts to athletes and technical staff, right after a match ends. No middlemen. No delays. No waiting for “processing.”

And in Kenya’s Women’s Cup, here’s what that looks like:

• KSH 3,300 per player and coach, per win

• 26 team members (23 players + 3 technical staff) receive the payout

• That’s a total of KSH 85,800 per winning team

• In the final, the stakes are even higher:

  • KSH 4,550 per person

  • A total of KSH 118,300 for the Cup winners
    
    

• Note: Draws do not qualify for bonuses, this is performance-based, not participation-based. 

LRB Demos Instant Impact in Nairobi

At the launch event in Nairobi, a demo match showed exactly how the Locker Room Bonus works. A mixed group of guests and participants took part, and within minutes of the final whistle, KSH 1,200 landed in the wallets of the winners via mobile money.

Raquel Puig, Head of CSR & Sports Development at betPawa, shared at the launch:

“In sports, applause fades fast. Bonus doesn’t. With Locker Room Bonus, we’re turning efforts on the pitch into instant reward. We’ve seen the talent. We’ve seen the passion. Now we’re bringing the system and the structure that backs it up.”

Ivy Igunduura, Regional Manager for East Africa, CSR & Sports Development at betPawa, added:

“Our goal is to make professionalism standard in women’s football, not just in Kenya, but across Africa. Locker Room Bonus is our way of saying: your work matters, your win matters, and your time is now.”

“This is the first time women are getting sponsorship in Kenyan football thanks to betPawa,” said the FKF President during his remarks at the launch. “This is a fresh start and I am so happy and proud to usher in that new beginning.”

Why it matters

For players, this initiative brings dignity to the game. It means that hard-fought wins come with something more than bragging rights. It gives them a little more financial breathing room, to pay for transport, help family, buy gear, or just feel like professionals.

For women’s football in Kenya, it adds structure and real incentives to a sport often fuelled by passion alone.

And for betPawa, it’s another step in a growing movement. Since 2022, Locker Room Bonus has rolled out across Ghana, Uganda, Rwanda, Tanzania, Malawi, and now Kenya — proving that investment in African sport doesn’t have to wait years to make an impact.